Thursday 26 September 2013

The News entertainment Ltd.

The lampooning media, sees all and sundry events suspiciously, and sometimes extremely quixotically in perceiving any idea or event, and if once perceived, takes pain in letting the viewers believe, or be in harmony with the media's  frame of reference or point of view. And mind it! Indian media has the capability of making or creating an epic out of a tuft. The latest being the luxuriant repertoire on the differences between the BJP's PM-probable and the party's patriarch.

A nuclear family can have some differences within only two heads, but a national party can't have, because, although being 'the party with a difference', has has an another perspective--for the literature or the shibboleth purpose. Media's catechism and approach is more scurrilous than mere repertoire. There are more serious matters to be reported, which media has done successfully--with an exquisite flair-- in bringing to the notice of the viewers and the hoi-polloi both the news of miniscule significance as well as the bigger burning issues--which is a laudable effort. But, some people or groups are indulged in the digging-deep activities for, TRP's sake only. And inadvertently or willingly sensationalizing the minor issues, to attract and amuse the viewers.

But, if they are serving the viewers, let them do it--with a difference. Because, this not only is generating jobs and revenue but entertaining the viewers with a difference--in all snafu.

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